portfolio.
Loeries and Pendoring Award Finalist
there's something not quite right here...
Tasked by popular South African shoe brand 'Veldskoen'.
The brief was to create an
advertisement as South Africa was playing at the 2019 Japanese World Cup.
The result is a print
deliverable that shows how South Africans are able to adapt to any situation - using foreign utensils to
eat their favourite South African dish.
Available in Afrikaans and English.
art direction and design
The biggest and most prestigious award in the gambling industry. Hosted in Las Vegas
Social media post revealing the winner of a category
woodford reserve
When you're living life with a glass half full, a bottle of Woodford Reserve is mostly empty.
product review ident
An intro for a YouTube series that reviews various gaming and gambling products
push your limits, not the planet.
Safe and reliable hiking equipment made sustainably.
push your limits, not the planet.
Safe and reliable hiking equipment made sustainably.
push your limits, not the planet.
Safe and reliable hiking equipment made sustainably.
we all begin as a jasper, but not everyone becomes a jack
The client tasked me with creating a campaign that had a strong visual identity and would bring the founder Jack Daniel's birthday in September to life which will encourage 18-30 year old drinkers to celebrate friendship and the main man, Jack.
neck labels
The whiskey bottle is a good opportunity to use neck labels as a device in order to emphasise the idea that true legends are known not by their face but by the legacy they leave behind.
branded store shelves
Jasper Newton Daniel was born into a poor family. Despite his humble beginnings, Daniel went on to become a successful businessman and politician. It is not how you start, but how you finish that matters.
billboards
The solution, based on this insight, was to appeal to young and ambitious, focused on acquiring new knowledge and skills that set them apart from the rest - the same ambition shown by Jack Daniels.
for adventures big... and small
Built for rocky mountains and muddy roads. But also perfect for the concrete jungle...
for adventures big... and small
Built for rocky mountains and muddy roads. But also perfect for the concrete jungle...
above and beyond
Aramex will make sure your package gets delivered timely and safely, wherever that may be.
above and beyond
Aramex will make sure your package gets delivered timely and safely, wherever that may be.
art direction - tech & engineering
website redesign
Overhauled a dated and uninspiring website to become an fresh, electric design which
highlights the brands innovative philosophy.
This included rendering 3D models, implementing cool features like the amount of C02 saved in realtime, as
well as copywriting.
maxwell+spark's 5th birthday
A poster sent out to employee's of maxwell+spark's advertising a work party for celebrating the company's 5th birthday.
a very electric christmas
An animation sent to clients of maxwell+spark's at christmas time illustrating the company's batteries powering refrigerator trucks.
green energy sometimes looks blue
Clean energy comes in many different forms.
photography
