Launch Campaign

The business needed a launch asset that could explain a new website feature quickly and clearly on LinkedIn. The message had to make the value of a personalised industry news feed immediately understandable in a short square-format advert, while staying aligned with the marketing objective and moving efficiently across stakeholders and creative execution.

I took the brief from the marketing director and translated it into a production route that could move cleanly from idea to delivery. That meant clarifying the core message, shaping the narrative and pacing for LinkedIn, defining the visual direction, and collaborating closely with the motion designer to turn the concept into a finished advert. My role was to hold the project together across briefing, creative decision-making, feedback, and execution so the final piece stayed both strategically clear and production-ready.

The finished advert gave the business a focused launch asset for LinkedIn and demonstrated my ability to lead a project through a cross-functional production process. It showed that I can take a stakeholder brief, work effectively with other specialists, and keep a piece moving from business objective through to final creative delivery without losing clarity or momentum.